Privacy Policy

Welcome to ("Site"), developed by AM Group LLC ("AMRenders", "we", "us" and/or "our"). AMRenders provides architectural rendering and real estate pre-sale marketing services ("Services"). In order to provide our Site and Services (collectively, "Platform"), we collect personal data from our customers ("Customers"). Throughout this Privacy Policy, "personal information" or "personal data" refers to any information that is unique to an individual, such as name, address, email address, phone number, IP address and other information that can reasonably identify an individual.

This Privacy Policy, along with our Cookie Policy, covers how we collect, handle and disclose personal data on our Platform, including any affiliated websites, software or platforms owned or operated by AMRenders on which this Privacy Policy appears. Even though we store End Users' personal data, it does not cover how or why our we may collect, handle and disclose their personal data when they visit or use our platform.

We recommend that you read this Privacy Policy and our Cookie Policy carefully as both provide important information about your personal information and your rights under the law.

If you have any questions, comments, or concerns regarding this Privacy Policy, our Cookie Policy and/or our data practices, or would like to exercise your rights, do not hesitate to contact us at or see our information below.

Who We Are and How To Contact Us

AMRenders is a Delaware corporation with the following contact information:

AM Group LLC
Lago de Patzcuaro 6371 A3
Zapopan, Jalisco 45110

For users in the EEA and the U.K., note that we may collect your personal data as a 'data controller' when we determine the means and purpose of processing, such as when we process the personal data of our Site Visitors and/or Customers, or as a 'data processor' when we collect and process personal data to provide you with our Services. This is further explained below.

To Whom Does This Policy Apply

Customers: as noted above, this includes any individual who buys our services individually or on behalf of an entity or organization in order to use the Services.

Site Visitors: visitors to our Site, including those who may also opt in to receive commercial communications from AMRenders.

Children's Privacy

AMRenders does not knowingly collect information from children under the age of 16. If you are under the age of 16, please do not submit any personal data through the Platform. We encourage parents and legal guardians to monitor their children's Internet usage and to help enforce our Privacy Policy by instructing their children never to provide personal data on our Platform without their permission.

If you have reason to believe that a child under the age of 16 has provided personal data to AMRenders through the Platform, please contact and we will endeavor to delete that information from our databases.

Changes To This Privacy Policy

This Privacy Policy was last updated on the date indicated below, but we suggest that you review it from time to time, as our Platform and our business may change. As a result, at times it may be necessary for AMRenders to make changes to this Privacy Policy (and/or our Cookie Policy). AMRenders reserves the right to update or modify this Privacy Policy and/or our Cookie Policy at any time and from time to time without prior notice. However, if we make changes that we believe will materially impact this Privacy Policy, the Cookie Policy or your rights, we will promptly notify you of those changes. Your continued use of the Platform after any changes or revisions to this Privacy Policy shall indicate your agreement with the terms of such revised Privacy Policy.

What Information Do We Collect

What personal information we collect and process depends on how and why you use our Platform. Generally, we process personal information that we receive:

Directly from you when you provide it to us, such as in connection with our Services.

Indirectly through automated technologies such as cookies, or from third parties.

This is all explained in more detail below.

Information We Collect Directly From You

You can generally visit our Site without having to submit any personal information. If you request more information, or contact us for our Services, we will collect personal information as follows.

Personal Information. When you contact us we request your email address. We also provide you the option of submitting your name, company name, location or any other information that allows us to better help you get back to you. This information is your "Personal Information" for the purposes of this Privacy Policy. Personal Information is required to identify you as a Customer and permit you to use our Services. By voluntarily providing us with such Personal Information, you represent that you are the owner of such personal data or otherwise have the requisite consent to provide it to us.

Customer Payment Information. You are not required to enter your credit card information unless and until you decide to continue with a request to our Services. When you buy one of our Services, you must provide billing information. The information you will need to submit depends on which billing method you choose. In order to process your payment Information, we use PCI-compliant third-party processors, as explained in the Section on "Payment Processing" below. This information is processed by our payment service provider and we receive a confirmation of payment, which we then associate with your Personal Information and any relevant transactions.

Project Information. We may collect project information such as floorplans, address, phone number, email address, company or personal information, sketches, drawings, images, renders or related when Customers request a Service at which AMRenders (and/or its affiliates or representatives) may work on. What information is collected depends on the project, but any personal information that AMRenders receives in connection with a "Project Information" is processed in accordance with this Privacy Policy.

Optional Information. We may also ask you to submit personal information if you choose to use interactive features of the Platform, including participation in surveys, promotions, requesting customer support, or otherwise communicating with us.

Information We Collect Indirectly

Device and Usage Information

When you download, use or interact with the Site, even if you do not buy our Services, we, or authorized third parties engaged by us, may automatically collect information about your use of the Site via your device, some of which is considered personal information. "Device and Usage Information" that we collect consists of:

Information About your Device: information about the devices and software you use to access the Site — primarily the internet browser or mobile device that you use, the website or source that linked or referred you to the Site, your IP address or device ID (or other persistent identifier that uniquely identifies your computer or mobile device on the Internet), the operating system of your computer or mobile device, device screen size, and other similar technical information.

Usage Information: information about your interactions with the Platform, including access dates and times, hardware and software information, device event information, log data, crash data, cookie data. This information allows us to understand the screens that you view, how you've used the Platform (which may include administrative and support communications with us), and other actions on the Platforms. We, or authorized third parties, automatically collect log data when you access and use the Platform. We use this information to administer and improve the Services, analyze trends, track users' use of the Platform, and gather broad demographic information for aggregate use.

Based on Device and Usage Information, we are also able to determine general location information ("Location Information").

Cookies and similar technologies

AMRenders uses cookies and similar technologies. Through our use of cookies (and similar technologies), we or authorized third parties collect some Device and Usage Information. Some cookies are necessary to make the Site and our content available to you, while others are meant to improve the Site and enable us to analyze and measure audience and traffic. For more information on our use of cookies and the data that they collect, see our Cookie Policy.

Information from Third Parties

In some instances, we process personal information from third parties, which consists of data from our partners, such as transactional data from providers of payment services. In all such cases, individuals are informed of our processing activities and/or able to choose certain preferences at the time of collection. From time to time, we may combine information we collect as described above with personal information we obtain from third parties. For example, we may combine information entered through an AMRenders sales submission with information we receive from a third-party sales intelligence platform to enhance our ability to market our Services to Customers or potential Customers.


With the Device and Usage Information collected by our third-party analytics services, such as Google Analytics, as well as Log Data, we generate and process aggregated information, such as statistical or demographic data. Aggregated Information may be derived from personal data, but may not considered personal data if it does not directly or indirectly reveal your identity. For example, we may track the total number of visitors to our Platform, or review Log Data, or track the number of visitors to each page of our Site. We aggregate this data to calculate the percentage of users accessing a specific feature of the Platform and analyze this data for trends and statistics.

However, if we or our third-party analytics service providers combine or connect Aggregated Information with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data, which will be processed in accordance with this Privacy Policy. Please see our Cookie Policy for more information.

Payment Processing

We do not directly collect your payment information and we do not store your payment information. We use third-party, PCI-compliant, payment processors, which collect payment information on our behalf in order to complete transactions. While our administrators are able to view and track actual transactions via customer portals, we do not have access to, or process, your credit card information.

Interactive and Public Spaces

The Platform may offer publicly accessible blogs, community forums, comments sections, discussion forums, or other interactive features ("Interactive and Public Spaces"). If you choose to participate in any of these Interactive and Public Spaces, please be aware that any information that you post may be read, collected, and used by others who access it. If you wish to remove your personal information from any of our Interactive and Public Spaces, please contact us.

How Do We Use Personal Information That We Collect

We use your personal information for a number of different reasons, as further explained below.

In addition, for users located in the EEA and the U.K., we must have a valid legal basis in order to process your personal data. The main legal bases under the European Union's General Data Protection Regulation (GDPR) that justify our collection and use of your personal information are:

Performance of a contract — When your personal information is necessary to enter into or perform our contract with you.

Consent — When you have consented to our use of your personal information via a consent form (online or offline).

Legitimate interests — When we use your personal information to achieve a legitimate interest and our reasons for using it outweigh any prejudice to your data protection rights.

Legal obligation — When we must use your personal information to comply with our legal obligations.

Legal claims — When your personal information is necessary for us to defend, prosecute or make a claim.

Below are the general purposes and corresponding legal bases (in brackets) for which we may use your personal information:

  • Providing you access to and use of the Platform [depending on the context, performance of a contract, legitimate interests, and in some cases, legal claims].
  • Processing and completing transactions, and sending you related information, including purchase confirmations and invoices and important notices [depending on the context, performance of a contract or legitimate interests].
  • Responding to your queries and requests, or otherwise communicating directly with you [depending on the context, performance of a contract, legitimate interests, and in some cases, legal claims].
  • Improving the content and general administration of the Platform, including system maintenance and upgrades, enabling new features and enhancing both Site Visitor and Customer experience [legitimate interests].
  • Detecting fraud, illegal activities or security breaches [legitimate interests].
  • Providing our Services to our Customers [depending on the context, performance of a contract or legitimate interests].
  • Ensuring compliance with applicable laws [compliance with a legal obligation].
  • Conducting statistical analyses and analytics by monitoring and analyzing trends, usage, and activities in connection with the Platform [consent where required (e.g. 3rd-party cookies), or legitimate interests].
  • Increasing the number of customers who use our Platform through marketing and advertising [consent where required, or legitimate interests].
  • Sending commercial communications, in line with your communication preferences, about products and services, features, newsletters, offers, promotions, and events [consent and in some cases, depending on location, with existing customers, legitimate interests].
  • Providing information to regulatory bodies when legally required, and only as outlined below in this Privacy Policy [legal obligation, legal claims, legitimate interests].

When We Share Information

We only disclose your personal information as described below.

Third-Party Service Providers

AMRenders discloses users' information to our third party agents, contractors, or service providers who are hired to perform services on our behalf. These companies do things to help us provide the Platform, and in some cases collect information directly, for example as explained in Payment Processing above. Below is an illustrative list of functions for which we may use third-party service providers:

  • Architectural services
  • Analytics services
  • CRM providers
  • Lead generation partners
  • Marketing and social media partners
  • Customer support services
  • Payment processors
  • Functionality and debugging services
  • Professional service providers, such as auditors, lawyers, consultants, accountants and insurers

Business Transfers

As we continue to grow, we may purchase websites, applications, subsidiaries, other businesses or business units. Alternatively, we may sell businesses or business units, merge with other entities and/or sell assets or stock, in some cases as part of a reorganization or liquidation in bankruptcy. As part of these transactions, we may transfer your personal information to a successor entity upon a merger, consolidation or other corporate reorganization in which AMRenders participates, or to a purchaser or acquirer of all or a portion of AMRenders' assets, bankruptcy included.

Anonymized Information

We share aggregated, automatically-collected or otherwise non-personal information with third parties for various purposes, including (i) compliance with reporting obligations; (ii) for business or marketing purposes; (iii) to assist us and other parties in understanding our users' interests, habits and usage patterns for certain programs, content, services, marketing and/or functionality available through the Platform. We do not share personal information about you in this case.

Legal Obligations and Security

In addition, AMRenders will preserve or disclose your personal information in limited circumstances (other than as set forth in this Privacy Policy), including: (i) with your consent; (ii) when we have a good faith belief it is required by law, such as pursuant to a subpoena, warrant or other judicial or administrative order (as further explained below); (iii) to protect the safety of any person and to protect the safety or security of our Platform or to prevent spam, abuse, or other malicious activity of actors with respect to the Platform; or (iv) to protect our rights or property or the rights or property of those who use the Platform.

If we are required to disclose personal information by law, such as pursuant to a subpoena, warrant or other judicial or administrative order, our policy is to respond to requests that are properly issued by law enforcement within the United States or via mutual legal assistance mechanism (such as a treaty). Note that if we receive information that provides us with a good faith belief that there is an exigent emergency involving the danger of death or serious physical injury to a person, we may provide information to law enforcement trying to prevent or mitigate the danger (if we have it), to be determined on a case-by-case basis.

Links to Third Party Sites

This Privacy Policy applies only to the Platform. The Platform may contain links to other websites not operated or controlled by AMRenders ("Third Party Sites"). The policies and procedures we describe here do not apply to Third Party Sites, and links to such Third Party Sites on the Platform do not imply that AMRenders endorses or has reviewed the Third Party Sites. We suggest contacting those sites directly for information on their privacy policies.

"Do Not Track"

AMRenders does not respond to Do Not Track ("DNT") browser signals. For more information on DNT settings generally, please visit

How to Change Your Communication Preferences

To keep your information accurate, current, and complete, please contact us as specified below. We will take reasonable steps to update any information in our possession that you have previously submitted via the Platform. Note that you may also manage your communications preferences and the receipt of any commercial communication by clicking the "unsubscribe" link included at the bottom of all emails from AMRenders. You may also adjust your preferences by sending an email to

Access and Accuracy

Note that in order to protect your privacy and security, we will also take reasonable steps to verify your identity before granting you access or enabling you to make corrections to your personal information. To access your personal information please send an email to

How Long Do We Keep Your Personal information?

General Retention Periods

We use the following criteria to determine our retention periods:

  • The amount, nature and sensitivity of your information;
  • The reasons for which we collect and process the personal data;
  • The length of time we have an ongoing relationship with you and provide you with access to our Platform; and applicable legal requirements.

We retain personal information for as long as needed to provide our Services. Note, however, that with respect to our active Customers, we may retain certain essential information, but otherwise regularly delete other information that is less essential to the provision of our Services in order to minimize our storage of data.

We also will retain personal information that we've collected from you where we have an ongoing legitimate business need to do so (for example, to comply with applicable legal, tax or accounting requirements). Additionally, we cannot delete information when it is needed for the establishment, exercise or defense of legal claims (also known as a "litigation hold"). In this case, the information must be retained as long as needed for exercising respective potential legal claims.

When we no longer have an ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if this is not possible (for example, because your personal information has been stored in backup archives), we will securely store your personal information and isolate it from any further processing until deletion is possible.

For any questions about data retention, please contact


In some instances, we may choose to anonymize your personal data instead of deleting it, for statistical use, for instance. When we choose to anonymize, we make sure that there is no way that the personal data can be linked back to you or any specific user.

Data Security And Integrity

We take steps that are reasonably necessary to securely provide our Platform. We have put in place reasonably appropriate security measures designed to prevent your personal data from being accidentally lost, used or accessed in an unauthorized way, altered or disclosed. We limit access to personal data only to those employees, agents, contractors and the third parties who have a business need-to-know.

We also have procedures in place to deal with any suspected data security breach. If required, we will notify you and any applicable regulator of a suspected data security breach. We also require those parties to whom we transfer your personal information to provide acceptable standards of security.

Notwithstanding, no Internet or email transmission is ever fully secure or error free. In particular, email sent to or from the Services may not be secure. Therefore, take special care in deciding what information you send to us via email. For any questions about the security of your information, please contact

International Transfers

AMRenders is a United States Delaware corporation with primarily storage of your information in the United States and the EEA. To facilitate our global operations, we may process personal information from around the world, including from other countries in which AMRenders has operations, in order to provide the Platform.

If you are accessing or using our Platform or otherwise providing personal information to us, you are agreeing to the processing of your personal information in the United States and other jurisdictions in which we operate.

Additional Information for Users in the EEA and the U.K.

If the GDPR applies to you because you are in the EEA or the U.K., you have certain rights in relation to your personal data:

The right to be informed: our obligation to inform you that we process your personal data (and that's what we're doing in this Privacy Policy);

The right of access: your right to request a copy of the personal data we hold about you (also known as a 'data subject access request');

The right of rectification: your right to request that we correct personal data about you if it is incomplete or inaccurate;

The right to erasure (also known as the 'right to be forgotten'): under certain circumstances, you may ask us to delete the personal data we have about you (unless it remains necessary for us to continue processing your personal data for a legitimate business need or to comply with a legal obligation as permitted under the GDPR, in which case we will inform you);

The right to restrict processing: your right, under certain circumstances, to ask us to suspend our processing of your personal data;

The right to data portability: your right to ask us for a copy of your personal data in a common format (for example, a .csv file);

The right to object: your right to object to us processing your personal data (for example, if you object to us processing your data for direct marketing); and

Rights in relation to automated decision-making and profiling: our obligation to be transparent about any profiling we do, or any automated decision-making.

These rights are subject to certain rules around when you can exercise them.

Customers and Site Visitors in the EEA or the U.K.

If you are located in the EEA or the U.K. and you are a Customer or Site Visitor, and wish to exercise any of the rights set out above, you may contact us at using the term "DSR" as your email subject line.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights) unless your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request under those circumstances.

If we cannot reasonably verify your identity, we will not be able to comply with your request(s). We may need to request specific information from you to help us confirm your identity. This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. Note that this is especially true when you engage a third party to assist you in exercising your rights.

We will respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated as required by law. In addition, we will always balance your rights against those of other data subjects in connection with any requests, and in some cases this may require us to redact our responses or deny a request.

If you no longer wish to receive our marketing/promotional information, we remind you that you may withdraw your consent to direct marketing at any time directly from the unsubscribe link included in each electronic marketing message we send to you. If you do so, we will promptly update our databases, and will take all reasonable steps to meet your request at the earliest possible opportunity, but we may continue to contact you to the extent necessary for the purposes of providing our Services.

Finally, you have the right to make a complaint at any time to the supervisory authority for data protection issues in your country of residence. We would, however, appreciate the chance to address your concerns before you approach the supervisory authority, so please contact us directly first.

Contact Information

If you have any questions or concerns about this Privacy Policy, please email us at

Last update: April 27st, 2020